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As guests enter St. George’s Chapel in Windsor, they’ll be identified by Amazon’s Rekognition software and background information provided on-screen. Individuals’ names will appear as subtitles in the TV broadcasts, reports V3 , and viewers will be able to access details on Sky’s app. The service will be called Who’s Who Live. A screenshot of what the Who’s Who Live service will look like. Sky says this feature is a first for a royal wedding. David Gibbs, the company’s director of digital news, said in a press statement: “This new functionality allows Royal Wedding viewers greater insight into one of the biggest live events of the year, wherever they are. We’re excited by the software’s potential and ability to give audiences new ways of consuming content.” The Hollywood Reporter suggests such functionality could soon show up in other broadcasts, like identifying celebrities on the red carpet at the Oscars, for example. But while this feature will be useful, it raises questions about how and when it is appropriate to apply facial recognition to public broadcasts.

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